Seriously...what’s the point? Can’t you just do it yourself?
Technically, yes. As a business owner, you can certainly manage your social media channels by yourself. However, there are TONS of great reasons to hire someone to run your social media. Here are a few!
Hiring someone means that you don’t have to worry about it
Managing your own social media takes up a HUGE amount of time and energy. If you’re posting 3 times a week on 2 different social media platforms, that means that you’re responsible for creating ~24 unique pieces of content, writing ~24 captions, posting that content in a timely manner, monitoring the performance of that content, and engaging with anyone who interacts with that content. Hiring someone else to handle it gives you the freedom to take care of other aspects of your business.
The Pros have their ears to the ground
Social media managers stay up-to-date on what’s trending. It’s their job! If there’s a trend that your business can capitalize on, they’ll know about it and move quickly to make it happen. Hopping on trends in a timely manner drives engagement and boosts your reputation. Posting overused, outdated content can hurt your brand and your image.
“Ha ha look at this hilarious new meme! HA! Pretty funny, right guys? …….guys?”
Results = MAXIMIZED
Social media isn’t just a “thing that you have to have”. Well-executed social media can have a huge impact on your business (and your bottom line)! A good social media manager will help you set specific, measurable goals for your online presence. Once those goals are established, they’ll hone in on the platforms & the types of content that give you the results you’re looking for.
Consistency is SO important when it comes to maintaining your social media presence. Think of it like a conversation: If someone sent you a text one day, then ghosted you for two weeks, then randomly sent you 19 texts in a day, would you want to talk to that person? Probably not. However, if someone sent you nice, short, “Good morning! ☀️” text at 8am every morning, you’d probably be ok with that. You might even look forward to it!
It can be incredibly easy to forget to post. When there’s a line out the door or an angry customer in your lobby or 100,000,000 emails to respond to, social media is probably the last thing on your mind. Hiring someone to take care of your social media gives you the freedom to prioritize what you need to.